Circle
Cleaner energy

Cleaner energy

As traditional fuel supplies diminish, the world is increasingly turning to alternative energy sources that are readily available and less harmful to the environment. Over the past decade, Circle has developed strong specialist skills in helping companies to communicate and market their cleaner energy offers. With experience ranging from integrating solar power on retail sites to launching and supporting a natural gas brand, we help build greener identities and devise robust brand strategies based on sound environmental credentials and performance. Once we have agreed the strategy and created the brand identity, we ensure that all the brand design - architecture, interiors and signage - is environmentally friendly and enhances the green message. Finally, we create brand communications, from websites and presentations to targeted consumer advertising, that build awareness, explain the green benefits, and, crucially, persuade customers to switch their behaviour.