Circle
Lubricants retailing

Lubricants retailing

While the global lubricants market is now reaching maturity, dominated by a handful of retailers, there are still opportunities for new entrants in some parts of the world. Despite the aggressive market, Circle has helped fuel retailers to create highly successful ranges of automotive lubricants, with a distinctive brand and a well-structured product range. We help analyse the market, target consumers, create an engaging identity for the new brand, and build its profile through lively and eye-catching communications and point-of-sale.