Circle
Allied

Allied

Allied Oil is a private fuel retailer in Ghana with an ambition to offer world class service and product leadership to become the dominant indigenously owned oil marketing company in Ghana. Faced with tough competition from international retailers like Shell or the state-owned local retailer GOIL, Allied Oil needed to work hard to differentiate itself and to match and exceed the standards of its peers in all aspects of the customer experience. Circle refreshed the brand identity, customer communications and the retail environments to deliver a more modern and distinctive retail experience. This will help Allied to build market share by attracting new and retaining existing customers and supporting their expansion plans.

Allied

A refreshed retail environment that is distinctive, modern and rivals the quality of international competitors in Ghana.

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Allied

An invigorated set of brand communications to help Allied compete more effectively at every customer touchpoint.

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