Circle
ADNOC

ADNOC

Adnoc Distribution, the government-owned fuel retailer in Abu Dhabi, launched the first natural gas for vehicles service in the region in 2009. To bring this new offer to market, Circle developed a brand strategy that focused both on the environmental benefits for the region - Abu Dhabi suffers from heavy pollution levels - and the cost savings over time. We also highlighted the reputational benefits for fleet owners who chose a cleaner fuel. With the strategy in place, we created a new sub-brand identity for 'NGV' and developed an integrated campaign built around the idea of 'clean green now'.

ADNOC NGV

Brand strategy and launch for a cleaner, greener fuel in Abu Dhabi.

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ADNOC NGV

Launching the first natural gas for vehicles offer in Abu Dhabi.

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ADNOC

A comprehensive brand management system for ADNOC Distribution in Abu Dhabi.

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