Downtown store launches

Circle's experience in developing convenience store brands has recently been put to the test. We were challenged to create a bright and stimulating store experience that was a modular design to fit into stores constructed out of co-joined containers to be located on military bases. The Downtown brand is all about celebrating a buzzy, urban environment with strong appeal to international customers a long way from home. Previously stores were not zoned, badly merchandised and with very little on offer to encourage browsing.

A fresh approach to the store interior design combined with modern graphics and a distinctive communications style has revolutionised the store experience. The first live sites show how the new concept is attracting more customers, helping to increase the spend per head and to differentiate the store from competitors.

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