Circle

Neil Giles

Neil is Circle's Creative Director and the driving force behind a host of innovative and highly successful brands. A graphic designer by training, he is also a thinker and strategist, with 15 years' experience of understanding organisations and turning them into compelling brands. Neil finds his inspiration in the diversity of his clients and loves the opportunity to communicate the ideas and personalities of very different types of organisation – including BP, Emarat, Lord's Cricket Ground, Oula in Kuwait, and Bain & Company.

'Good creative thinking is the ability to connect different strands of information in new ways. It's like planning a journey – you need to avoid the roadworks and go where the roads are good and the scenery is interesting.'

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